Who we are



Who is The True Leader Company?

TTLC was founded by Admiral Sir Trevor Soar and Nigel Allfrey in 2014 as a simple, natural and complete method for understanding and building leaders. It has been developed as a result of combining the experience and insight of a highly successful leader, with that of a master facilitator, who has successfully developed thousands of potential leaders. This gives participants access to a wealth of knowledge and real-world insights and has three principal aims:

Firstly, we know that TRUE leadership as a thread woven through the fabric of an organisation makes a huge, positive impact on what that organisation can achieve. So we believe in ‘A better future with TRUE Leaders’.

Secondly, we know that leadership, like many other competencies, is something we can LEARN. It’s not an esoteric, mysterious and innate skill possessed only by a few. Sure, not everyone has the potential to be a ‘leader in a million’ – and that’s fine, because what we need are millions of really GOOD leaders.

Finally, we are ideally suited to guide people on the journey to TRUE Leadership – we are a combination of highly skilled and experienced leaders who have all led to a high level guided by an exceptional leader who has led a massive and highly complex organisation with outstanding results and is both a humanist and an approachable sage willing to share experiences with other potential leaders.

True Leaders Group Image

Our Values

Our Values

People Truth Potential


It’s all about the people.

We enable TRUE leaders. In turn they develop themselves and their people. This multiplying effect delivers TRUE value.


Tell it like it is.

TRUE leaders uncover real truth to support their actions. We will speak the truth even if doing so is uncomfortable.


Unlocking the potential.

We value leaders who build people’s capability towards their potential. By equipping people with the tools and empowering them to be TRUE leaders we will all share in a better future.

mountain climbers helping each other

Meet the Team

Admiral Sir Trevor Soar

Admiral Sir Trevor Soar

Admiral Sir Trevor Soar KCB OBE DL was until recently the Commander in Chief of the Royal Navy. In a career in which he commanded 4 warships, culminating in the Fleet Flagship, he went on to NATO command as well as Navy Board Leadership. Still actively engaged in many organisations, from charities to Start-Up businesses, Trevor is highly respected as an authority on leadership.

Nigel Allfrey

Nigel Allfrey

Nigel Allfrey was also a submariner in the Royal Navy, leaving for a successful career in sales with Mars Inc. He left Mars to develop leadership within commercial organisations. After 30,000 hours of workshops with 6,000 people in 30 countries worldwide, he has a vast experience of people and cultures. A master facilitator, Nigel enables fast-track development through experiential learning.

Mike Davis-Marks

Mike Davis-Marks

Mike Davis-Marks OBE also had a rewarding and life-changing career in the Royal Navy, not only as a Nuclear Submarine Captain, but also as both Director of Pubic Relations for the Royal Navy and Director of Recruiting. Since leaving the Royal Navy, Mike has become a NLP practitioner and social entrepreneur, incubating businesses that have social impact, including his current one, Building Pathways.

Thea Roberts

Thea Roberts

Thea Roberts has had an outstanding career in retail and FMCG, to MD level, leading teams for Marks & Spencer, Mars Inc as well as Essity, a major paper products manufacturer. Thea is now an executive coach and mentor for many organisations including the Premier League Football, supporting personal growth, career change and leadership development for individuals and teams.

Who do we work with?

We will work with any sector that believe Leadership makes a difference. We have worked with hospital trusts, football clubs, maritime organisations, charities, schools, newspapers, tourism, the financial and legal sectors and large FMCG companies.

We pride ourselves in tailoring our workshops to the need of the organisation and our students during workshops will not only benefit by “Becoming a TRUE Leader” but will also generate ideas on how to improve leadership specifically within their own organisations.

It is possible to inspire and empower people while still respecting them, reaping the rewards of improved productivity, greater achievement and a more successful organisation, We will show you how to get the very best out of your people where the best continue to improve. We will show you how to attract and retain talent, motivate and challenge people yet still be approachable and an example for them to follow.

Become a TRUE Leader.

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